Director: Dominic Brigstocke  Client: FIAT Group Automobiles Ltd Prod. Co: Tomboy Films Marketing: krow - for FIAT Professional “The Fleet” represented a new approach to marketing, in that the van advertisement campaign  took the form of a sit-com, following the trials and tribulations of Pete (played by comedy actor  Phil Cornwell), the Fleet manager of fictitious company Lightfoot Logistics. The first episode of “The Fleet” was aired on national TV in March 2010 in a special commercial  break during News At Ten, and was followed by a series of 3-4 minute episodes broadcast  weekly on the Internet on a “fake” website for the Lightfoot Logistics company  (www.lightfootlogistics.co.uk).   “The Fleet” series scooped the Best Marketing Campaign honour at The Blades, an awards  programme designed to showcase agencies’ talents.